Ugly cookies will not sell very well!

If you create cookies that are ugly in your kitchen then they will probably look ugly to everyone else too.

To be appealing food should look pretty and not ugly. With foo ugly is bad, so avoid it at all costs,especially if you are thinking of selling any of the products you create.

This is why supermarkets and other food outlets insist on food items and even products such as vegetables and fruit looking so good – they have to have shelf appeal. It’s even the same when you buy a car – ugly cars do not sell and this is a proven fact.

How things look is extremely important and with food it seems that this is even more important. Even before we taste something we have to be tempted by something that just has to look good.

Although looks can be deceiving there is a very high chance that we will reject a food item, even if it is extremely healthy and beneficial, just by how it looks.

So if you want to sell the cookies you make at home try and make them look good and not real ugly!

And that goes for anything else you might make in your kitchen that you want to give to a friend or even provide for free to a charity event. Pretty food is always in demand and will always be picked and tasted first in preference to anything else that doesn’t look quite so good.

Having said all this I must admit that there is a specialist company I know that makes small batches of some very ugly cookies and sends them freshly packed across the country on demand. They manufacture the cookies in five different flavors which are immensely popular.

Somehow they managed to get a good reputation for their ugly cookies and their popularity has increased by word of mouth. But to be honest these are the exception rather than the rule!

However if you were to ask my kids, they would certainly say that all cookies are great however ugly.